Energy drinks, do they respond to human’s obsession with climax, or do they nurture it? Are they the result of a generation, or the steering wheel for a new one?
In three gatherings this past month, I was amused to discover a social obsession with energy drinks: Rock Star, Red Bull, Bison, Power Horse, etc. The first time, I tried sniffing, but the smell killed me. The second time, I dipped my tongue in a can, only to be reminded of my childhood disgust with antibiotics.
“I did not like the taste at first, but now I love it!” That is what almost everybody tells me.
Why do you try again, I ask.
“Because it is high in caffeine and sugar, it boosts my energy level instantly.”
What about good, rich, tantalizing, aromatic, ah!, coffee?
“That stuff is slow. Very slow. And not enough.”
Enough for what? I wonder, as I look around and onto the laid back energy drinkers, hanging around and laughing with each other.
Wiki says that “These drinks are typically marketed to young people, and people 'on the go.' Approximately 65% percent of energy drink users are under the age of 35 years old, with males representing approximately 65% of the market.”
If correct, one must wonder:
Whatever happened to the glories of youth? And if males are the highest consumers of energy drinks, can that in anyway reveal a connection between energy drinks and the "social" perception of sexual climax?